The ChatGPT Process That Changed How I Create Content
If content creation feels like a constant uphill battle, this episode is for you. I’m sharing my exact behind-the-scenes process for using ChatGPT to plan, write, and polish content faster — all without losing your voice or drowning in overwhelm.
You’ll learn:
- Why "pre-baking the oven" is the secret to better results with ChatGPT
- How I go from idea to draft without ever facing a blinking cursor
- The 4-part workflow I use every week to create emails, reels, social posts, and more
🎁 Grab the free guide that supports everything in this episode:
Pre-Baking the Oven: Customize ChatGPT for Your Brand
👉 Download here
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Kristina Stubblefield: [00:00:00] What if I told you my best content doesn't come from staring at a blank screen or waiting for inspiration to strike? It comes from a process I repeat every single week, and guess what? ChatGPT is a part of that.
Today I'm pulling back the curtain on the exact workflow I use to plan, create, and polish content using ChatGPT. This is the same process that saves me hours and keeps me consistent. As well as helps me create content that sounds like me and not a robot.
Welcome to Simplified Solutions, your go-to resource for small business owners and entrepreneurs seeking practical advice, innovative strategies, and simple solutions for business, marketing and technology. I'm your host, Kristina Stubblefield. If you're eager to take your business to greater [00:01:00] heights, then you're in the right place.
We're here to help you unleash your business's untapped potential, boost your visibility, and maximize your investments. Let's dive into the world of simplified solutions. Stay tuned and let's simplify success together.
I've been fortunate over the years, I've taught the same approach to dozens of clients and business owners who felt stuck, inconsistent, or just plain overwhelmed with content. Once they saw how it all fits together, starting with something very important that I call pre-baking the oven.
They went from dreading content creation to actually enjoying it. It's not about being a content machine, it's about having a system that works.
And speaking of systems, if you haven't grabbed my free guide, pre baking the oven, customized ChatGPT [00:02:00] for your brand. Make sure you download it now. It's the foundation of everything.
I'm going to walk you through today, and it will make this process plug and play. You can find the link to download it today.
Now, the first thing I do is always the same. I set the tone. Before I ask ChatGPT to write anything, give me feedback or ideas on anything, I take the time to tell it who I am, who I serve, and how I speak.
You've heard me talk about this before. This is what I call pre baking the oven. Think of it like this. If you walked into a bakery and you order a cake. You expect them to have the oven turned on first, right? The same thing here. If [00:03:00] ChatGPT doesn't know you, it cannot help you properly. I use the custom instructions feature inside of ChatGPT and feed it things like a short brand description, who my ideal audience is, and I also share with it key tone words like clear, confident, conversational. I also take the time to share with it, website copy, and maybe even blog post that I've written.
I take the time to share quite a bit of content before I ever ask it to help me in any way, shape, or form.
Now, once that's all in place, you can actually start [00:04:00] cooking. Now, before we jump into the writing part, I use ChatGPT to think with me, not for me. This is where I ask questions like, what are five timely topics my audience cares about right now?
What questions do clients ask that I could turn into a reel or a post? What would a weekly content plan look like for a service based business like mine? This helps me zoom out and choose what to focus on before I start writing ChatGPT acts like a strategic brainstorming partner. It's one of my favorite things about AI, but only, this only works because I took the time [00:05:00] to share with it about my business first.
Now, once I pick a direction, I move into writing mode. Now that ChatGPT becomes my assistant, I'm ready to go. I've already set the tone and I've shared my brand voice.
Then I can say something like, write a short email in my voice that invites people to download my new lead magnet, or I would say create a script for a sixty second reel based on this idea. And I insert the idea , and it gives me a solid first draft. That sounds. Most of the time, 78 to 80% like me, I'm not starting from scratch, which can take up so much of your time.
Now, the last step is [00:06:00] key. You want to spend time refining what AI gives you. So if ChatGPT helps me beat the blank page and organize my thoughts. Great, but I always take the final step to review all of the words in detail, remove any overused words, add personal stories or phrases, and I check for clarity and how it flows.
This is where you add your magic. It's still your voice. Your message, ChatGPT just helped you get there faster.
Now, if you're watching this and you're thinking, okay, I need that kind of workflow in my life, I'm gonna tell you, you want to start by downloading the free pre baking the oven guide that I put [00:07:00] together.
It walks you through the exact setup that makes ChatGPT smarter and more helpful every time you use it.
Content creation doesn't have to feel overwhelming. With the right setup and a repeatable process, it gets easier, faster, and it actually becomes fun again. You don't need to be a copywriter or a tech genius.
You just need the right prompts, the right setup. In a few smart tweaks to make ChatGPT your most helpful team member.
If this helped you, make sure to hit the subscribe button and take the time to share it with a fellow small business owner or entrepreneur who needs a better content system, and now's the time.
If you haven't already, grab the [00:08:00] free guide. It's the fastest way to stop fighting the blank page and start creating content that works for you.
Until next time, take care and keep growing your business.
Kristina Stubblefield: Thank you for joining us today on Simplified Solutions. If you found value in this episode and want to dive deeper into topics like this, here's how you can stay connected. Join our vibrant Facebook group, simplified Solutions with Kristina Stubblefield to connect with fellow entrepreneurs and continue the conversation for deeper dives into our topics and more exclusive content, visit our YouTube channel.
Just search Kristina Stubblefield to find us. And if you enjoyed this episode, please take a moment to rate and review us on your favorite podcast platform. Your feedback fuels our mission to simplify success. We appreciate you being part of our community. Until next time, remember, [00:09:00] there are always simplified solutions for your business.